‘BGR’ is the core of our brand name ‘BGR the Burger Joint®’, a brand we have operated since 2008. As we introduce our new Brand Positioning, ‘BGR’ remains as the core of our new brand name: ‘BGR – Burgers Grilled Right®’. ‘Grilled Right’ is an essential part of our core positioning – as our burgers –and our Masterpieces and Signature Specialties – are grilled on an open flame, and cooked to order and to temperature.
Our restaurant concept is based on perfecting the art of grilling – and has been supported by the many awards we are privileged to have won. All new BGR restaurants will open under ‘BGR – Burgers Grilled Right®’; and, over time, existing BGR restaurants will be remodeled and transitioned to ‘BGR – Burgers Grilled Right®’.
BGR restaurants are not all owned by BGR. Local owners operate BGR restaurants in their communities – your communities. Some of our existing ‘BGR the Burger Joint’ restaurants will serve our new menu before there is a change in that location’s brand name and/or a remodeling is initiated.